[28.08.2025]
https://rutube.ru/video/08cfeb654fb12111406cb570b30a8e3c; Innovative Wings for Creative Flight. Technology in the Fashion and Style Industry; 01:05:43; The convergence of fashion and innovative technologies is shaping the Fashion Tech industry, which plays a crucial enabling role. It is transforming traditional methods of production, design, marketing, and consumption of clothing and accessories, while also setting the direction and pace for the fashion industry's development. Fashion Tech encompasses a broad spectrum of technologies: from 3D clothing modeling and virtual try-on to smart fabrics, new materials, production methods, digital solutions, and more. The application of these technologies helps solve various industry challenges by reducing costs without sacrificing quality, and by increasing the efficiency and speed of design development and production. Beyond impacting the creation process of fashion products and the user experience, technology empowers consumers to express their values. For instance, it can create trends around new sustainable materials, help maintain style even in challenging climatic conditions, or even forge new socially-conscious fashion trends that transform physical features into advantages. Discussion participants will share their experiences in creating and developing standout technological projects and their impact on the fashion and design industries. They will discuss the challenges, opportunities, and prospects for their projects. Particular attention during the discussion will be paid to the support ecosystem for Fashion Tech projects: the tools and resources that help companies bring their ideas to life.
https://rutube.ru/video/0be704f9213580b83529a3e9da5296f8; Country Session. Brazil; 01:04:36; Brazil's fashion industry is one of the largest in Latin America, with a turnover of over $56 billion per year and a share of 5% of the country's GDP. The sector employs more than 1.7 million people, and exports of textiles and ready-to-wear bring in $7.5 billion annually. Brazilian designers such as Osklen, Alexandre Herchcovitch, and PatBO are known for their bold colors, eco-friendly materials, and ethnic motifs, gaining recognition at the São Paulo Fashion Week (SPFW) and abroad. A special trend is sustainable fashion: 42% of local brands are introducing recycled fabrics, and the demand for eco-collections has grown by 30% over the past 3 years. However, the industry is facing challenges: high taxes, competition with Asia, and infrastructure difficulties are slowing global expansion. Nevertheless, Brazil's creativity and cultural heritage continue to inspire the global fashion scene.
https://rutube.ru/video/735269265ef458d6c7fafc4b1580ee9a; Fashion with an Accent. How Russian Symbols Inspire Designers; 01:04:23; What do kokoshnik, khokhloma patterns, and Paris Fashion Week shows have in common? The national symbols of Russia live not only in museums and textbooks — they inspire designers, become part of street fashion and even turn into global trends. The famous Slavic core connects the past and the future, giving designers inspiration for a modern interpretation of well-known attributes: earflaps, a cocoanut, and even earrings with coats of arms. We will find out how brands use traditional Russian ornaments in their collections, one of the examples is the Putin Tim clothing collection. The purpose of the session is to show participants how to emphasize their individuality and pride in national culture through clothing and accessories.
[29.08.2025]
https://rutube.ru/video/075a8898d710b2cd00733a26c211592e; Creative Originality vs. AI. What Is Important for the Consumer?; 00:41:27; In the era of digital transformation, the fashion industry stands at the crossroads of technology and traditional creativity. AI is already transforming design processes today, from trend forecasting to collection generation, calling into question the uniqueness of the author's idea. However, the mass adoption of algorithms creates new challenges: the devaluation of manual labor, the ethical dilemmas of borrowing styles, and the risk of unifying aesthetics. The paradox of the modern consumer lies in the simultaneous desire for personalized products and technological solutions. The panelists will analyze how to maintain a balance between the effectiveness of neural networks and the emotional value of man-made design, which competencies will become critical for designers of the future, and whether AI can become a full-fledged collaborator, rather than just a tool. Special attention will be paid to cases where technological solutions enhance rather than replace human creativity.
https://rutube.ru/video/e5607177316c961afa8e242703a4e285/; From Offline to Online and Back. What Sales Formats Are Leading Today; 01:02:03; The digital transformation of the retail industry has accelerated in recent years, but instead of a complete transition to online, the fashion market is showing a new trend — hybrid sales models where physical and digital experiences complement each other. During the discussion, experts will discuss which formats of customer interaction work best in 2025, how brands are rethinking the role of offline stores, and which technologies are helping to blur the boundaries between sales channels.
https://rutube.ru/video/9d82b8fb7f87ed7f110cf7486c70c6a6; Market Privileges. How to Attract Investors to the Fashion Industry; 01:00:35; The fashion industry is not only a world of creativity and creativity, but also a powerful economic sector that provides significant opportunities for investors. However, despite its enormous potential, attracting capital to this sector remains one of the most difficult tasks for many brands and startups. Investors are often afraid of high market volatility, seasonal demand, and the subjectivity of fashion trends. How can we overcome these stereotypes and show the real investment attractiveness of the fashion business?
https://rutube.ru/video/172da4c0cb77eb0ee8e59dea739ccd7a; Future of Collaboration. Why Corporations Are Looking for Independent Creators; 00:55:59; In an era when consumers crave authenticity, major fashion houses are realizing that their corporate gloss no longer causes the same awe. According to Lyst, 68% of Generation Z representatives consider collaborations with independent designers more valuable than mainstream collections. This has led to a paradoxical trend: luxury brands are deliberately looking for "unpolished" talents, like the mysterious graphic designer whose print suddenly appeared on Dior bags. Behind this is a strategy of "controlled enthusiasm": corporations gain access to new subcultures and digital communities while retaining the right to interpret their aesthetics. The result? 300% increase in social media engagement and instant sales. In the coming years, this trend will develop into a permanent "crowdsourcing" system: brands will work not with individual creators, but with entire digital communities, where each user can become a co-author of the next hit product.
https://rutube.ru/video/fbadfea39d7115a584f0287e898e5edc; Land Code. Craft, Heritage, and Local Practices; 01:00:20; The BRICS+ countries have a rich heritage of textile and craft traditions, from African boholan to Indian hand weaving, from Brazilian lace to Russian embroidery. A special place in the Russian cultural code is occupied by traditional folk crafts such as gzhel and Khokhloma, which not only preserve unique artistic techniques, but also influence modern design. Their integration into modern fashion creates new opportunities for the sustainable development of territories, the preservation of the cultural code and the formation of an alternative fashion economy. In the era of globalization of the fashion industry, local traditions and craft practices are becoming a unique competitive advantage. During the discussion, the speakers will discuss how cultural heritage, traditional crafts and local production practices can be integrated into modern fashion, creating sustainable and ethical business models, as well as share experiences in preserving and rethinking traditional techniques, discuss the challenges faced by craftsmen and designers working with heritage, and present successful cases of collaborations. between craft communities and modern brands.
https://rutube.ru/video/dfd027e8cc067ba0e0f5df9aeb07cdbd; Interactive Showcase. How Niche Brands Can Take Center Stage on Russian and International Marketplaces; 01:01:30; Russian marketplaces are growing, but niche brands are having a hard time breaking through: hundreds of thousands of sellers compete on Wildberries and Ozon. However, research shows that 70% of buyers are open to new brands if their product stands out. The key to success is not only a high—quality product, but also the ability to deliver it. Now is the best time for niche players — customers are tired of the faceless mass market and are looking for informed purchases. But to take center stage in the marketplace showcase, you need to play by the rules of digital merchandising: interactive instead of flat photos, engaging instead of dry features, brand history instead of boilerplate descriptions. Then even a small shoe manufacturer from Yekaterinburg will be able to bypass large retailers — not with a budget, but with the ability to present the product.
https://rutube.ru/video/e72d64682b637163a0f5d69157382f23; Power of Local. How Regional Brands Stimulate Consumer Demand for Local Products; 00:58:28;
https://rutube.ru/video/8ed5db3d6c553c09ee2e6e728940809e; Regional Session. South Africa; 00:58:11; South Africa has one of the most distinctive and dynamic fashion markets on the African continent, characterised by a unique blend of cultural heritage, contemporary trends and a growing interest in sustainable and inclusive design. The South African market offers significant opportunities for international brands targeting a thoughtful consumer who values authenticity, quality and the story behind the product. At the same time, local designers and producers, inspired by the country’s rich heritage and craft traditions, are actively entering the global arena, offering unique products and seeking ways to collaborate. This session will explore key aspects of mutual integration: understanding consumer behaviour, logistical and regulatory considerations for entering the market, finding the right partners, and the potential for sourcing and collaborating with local talent. What are the key cultural codes and consumer habits of the South African market that an international brand needs to understand in order to build a successful entry strategy and gain the trust of the local audience? What are the main practical barriers (logistics, customs regulations, finding reliable partners) that foreign companies face when entering the South African market and vice versa - local brands when exporting, and how can they be overcome?
https://rutube.ru/video/284fc9b515ec615a1a2ca44ce149e26f; Cultural Diplomacy. How Fashion Is Changing the Global Agenda; 01:16:33; In the era of global transformations, fashion not only reflects cultural changes, but also becomes an important tool of cultural diplomacy. Universal canons are being replaced by a new polycentricity: creative projects and fashion collections convey not only the personal visions of their authors, but also the identities and values of entire communities and regions. Fashion weeks are turning into platforms for strategic dialogue and diplomacy, and their participants are becoming ambassadors of culture and conductors of meanings and images of the future. In the BRICS+ countries, creative industries, and fashion in particular, are playing an increasingly important role in economic development and demonstrating global changes.
[30.08.2025]
https://rutube.ru/video/25fa4849c7137a49ef19f29bcbbf3cfc; Protectionism or Free Trade. National Clothing Markets — Protect or Not Protect; 00:45:00; In recent years, countries in the Global South have been actively using protectionist measures to protect the textile and clothing industries, which provide significant employment (for example, the sector employs more than 45 million people in India and about 4 million in Bangladesh). China, despite its status as a "global factory," also supports the domestic market through subsidies and tax breaks, while African countries impose high import duties on clothing to stimulate local production. However, this often leads to higher prices, which highlights the difficulty of balancing market protection and consumer interests. In recent years, protectionist measures in the industry and the West. For example, the United States maintains high duties on Chinese textiles, while the EU subsidizes local production through initiatives such as the return of production from Asia.
https://rutube.ru/video/08c102593854666ffa3db01350075f17; Anti-Trends in Education. What to Unlearn in Fashion; 01:05:51; Modern fashion education is undergoing a digital transformation: according to McKinsey, 75% of fashion companies will require employees to work with 3D design and artificial intelligence by 2025. Key trends include the transition to hybrid programs where traditional design is combined with courses on AI trendsetting (algorithms are already 30% more accurate than humans at predicting color trends, according to WGSN), digital fabric modeling in CLO3D and the creation of NFT collections. Universities like the London College of Fashion and Parsons are introducing VR labs for virtual merchandising, and Coursera is recording a 200% increase in requests for courses in sustainable fashion, responding to a demand from the industry, where 67% of brands plan to switch to eco-materials by 2027 (Global Fashion Agenda). At the same time, highly specialized programs are becoming obsolete: employers are now looking for graduates with a cross-disciplinary background who can simultaneously develop a physical collection, its digital counterpart for the metaverse, and analyze big data from marketplaces. There is a special demand for micro-degrees in "fashionable" neuroeconomics — neural networks already generate 15% of the designs of mass-market brands (BoF), which requires designers to manage AI assistants. Paradoxically, automation does not reduce, but transforms professions.: IBM predicts that by 2030, 40% of new roles in fashion will be related to managing human-machine creative processes.
https://rutube.ru/video/2a22305ca6d1fadae61c09d1087689e6; Fashion Digitalization. How Technology Is Shaping the Future; 00:54:50; The digital transformation of the fashion industry is developing rapidly: about a third of the premium segment's revenue will soon come from virtual products and digital collections. Artificial intelligence is already actively used to predict trends and optimize the assortment, reducing the development cycles of new collections by several times. More than half of buyers say that augmented reality technologies significantly influence their purchase decision. At the same time, there is a growing demand for 3D fashion design and digital tools for creating collections, while blockchain technologies help combat counterfeiting and ensure transparency of supply. However, the industry is facing a personnel challenge — an acute shortage of specialists capable of combining creative skills with modern digital tools is forcing a rethink of approaches to fashion education. The future of the industry lies in the harmonious fusion of traditional design with technologies of virtual reality, artificial intelligence and Web3.
https://rutube.ru/video/2710d840184ed5332adf17b522dd3c8b; Her Rules. Women Are the Creators of the Fashion Industry; 01:09:48; Fashion is not just a style, it's a language. And women have long learned to speak it loudly, confidently and with a flourish. Today they are no longer just muses or models who act as an object of inspiration for designers, they themselves become architects of the industry, changing its rules and setting new standards. They create brands, educate a new generation of designers, create trends and prove that fashion is a serious business. The session will bring together leading women entrepreneurs, designers and fashion industry experts to discuss how they are changing the Russian fashion market and what unique approaches they bring to it. As a woman's vision, intuition and perseverance create new rules of the fashion game — without regard for boundaries and limitations.
https://rutube.ru/video/2a95ce8063b8ba91d178fef21135079b; Professions of the Future in the Fashion Industry; 01:12:27; The fashion industry is on the verge of a radical transformation of the HR system. Under the influence of digitalization, sustainable development and new business models, traditional professions are either disappearing or radically changing their content.
https://rutube.ru/video/ba850c43f4f89f95286c54ca9852339a; Cultural Code and Appropriation. Finding the Fine Line; 01:01:51; Cultural borrowing remains a hot and controversial topic in the fashion industry. In 2024, Prada faced criticism for using Indian sandals in its collection without mentioning their cultural significance. Similar cases have previously occurred at Dior, Isabel Marant, Louis Vuitton — and the question is increasingly being raised: where is the boundary between inspiration and appropriation? With the growing interest in identity and decolonial thinking, the cultural context becomes an integral part of fashionable utterance. Is it possible to avoid appropriation in a global industry where the intersection of cultures is part of its very nature?
