BRICS+ FASHION SUMMIT

[28.08.2025] https://rutube.ru/video/08cfeb654fb12111406cb570b30a8e3c; Innovative Wings for Creative Flight. Technology in the Fashion and Style Industry; 01:05:43; The convergence of fashion and innovative technologies is shaping the Fashion Tech industry, which plays a crucial enabling role. It is transforming traditional methods of production, design, marketing, and consumption of clothing and accessories, while also setting the direction and pace for the fashion industry's development. Fashion Tech encompasses a broad spectrum of technologies: from 3D clothing modeling and virtual try-on to smart fabrics, new materials, production methods, digital solutions, and more. The application of these technologies helps solve various industry challenges by reducing costs without sacrificing quality, and by increasing the efficiency and speed of design development and production. Beyond impacting the creation process of fashion products and the user experience, technology empowers consumers to express their values. For instance, it can create trends around new sustainable materials, help maintain style even in challenging climatic conditions, or even forge new socially-conscious fashion trends that transform physical features into advantages. Discussion participants will share their experiences in creating and developing standout technological projects and their impact on the fashion and design industries. They will discuss the challenges, opportunities, and prospects for their projects. Particular attention during the discussion will be paid to the support ecosystem for Fashion Tech projects: the tools and resources that help companies bring their ideas to life. https://rutube.ru/video/3075ee83814622af0bcfbede05d648e2/; Creative Upgrade. Turning Ideas into Capital; 01:15:56; In the fashion world, a brilliant idea is just the beginning of the journey. But how can you turn a creative impulse, a unique concept, or a bold design into a successful commercial project and real capital? Many talented designers and brands stop short of success because they don't know how to properly "package" and monetize their creativity. https://rutube.ru/video/4ee90565fe124185621f0e316863f8d8/; Quantity or Quality? Scale the Brand or Improve the Customer Experience; 01:03:13; In the fashion industry, there is a dilemma between rapid scaling and a focus on deep customer experience. Brands strive to expand their geographical presence, enter new markets and use digital technologies. At the same time, consumers are increasingly demanding uniqueness, ethics, and personalization. With this combination of trends, a unique market convergence is formed — high-quality scaling. How to find a balance between accessibility and loyalty, growth and depth? https://rutube.ru/video/a28741bb381d43fac1bf3d60618f166d/; Fashion 360°. Development of Related Industries; 01:03:13; The fashion industry, being a powerful driver of economic development, creates a multiplier effect for the BRICS countries, stimulating related industries — from textile production and logistics to digital technologies and creative industries. For example, in India and China, local fashion clusters have become centers of investment attraction, providing up to 5% of GDP and millions of jobs, while Brazil and South Africa use fashion as a tool of soft power, promoting ethnic brands to global markets. However, dependence on imported raw materials and competition within the BRICS (Chinese fast fashion vs. Indian handloom) requires enhanced cooperation — the creation of common sustainability standards, logistics hubs and joint brands in order to transform fashion from an industry of national importance into an economic integration tool of the alliance. https://rutube.ru/video/0be704f9213580b83529a3e9da5296f8; Country Session. Brazil; 01:04:36; Brazil's fashion industry is one of the largest in Latin America, with a turnover of over $56 billion per year and a share of 5% of the country's GDP. The sector employs more than 1.7 million people, and exports of textiles and ready-to-wear bring in $7.5 billion annually. Brazilian designers such as Osklen, Alexandre Herchcovitch, and PatBO are known for their bold colors, eco-friendly materials, and ethnic motifs, gaining recognition at the São Paulo Fashion Week (SPFW) and abroad. A special trend is sustainable fashion: 42% of local brands are introducing recycled fabrics, and the demand for eco-collections has grown by 30% over the past 3 years. However, the industry is facing challenges: high taxes, competition with Asia, and infrastructure difficulties are slowing global expansion. Nevertheless, Brazil's creativity and cultural heritage continue to inspire the global fashion scene. https://rutube.ru/video/412c419d95110fac09e9024b124bbb37/; High-Tech Diversity. How Innovation Is Driving Inclusive Fashion; 01:04:14; The adaptive clothing market is growing by 12% per year, and this is not a matter of ethics, but of new technological opportunities. When traditional standards no longer work, innovations come on the scene: 3D body scanning, personalized design, artificial intelligence, adaptive materials and digital customization. They serve as an instrument of equality and allow everyone to feel comfortable and beautiful. During the session, experts will discuss how technology helps to redefine the very concept of fashion so that it makes room for different bodies, cultures, identities and stories. How can inclusivity be transformed from a trend into a norm, from a slogan into a working tool? https://rutube.ru/video/2179463754678a852ae3b05c0ed90c4b/; Global Wardrobe. Ethics of Cultural Borrowing; 01:04:14; With the growing demand for authenticity and identity, the fashion industry is increasingly turning to cultural traditions. However, without a clear ethical framework, this process risks becoming a new form of exploitation. Experts will discuss how the modern industry can work with cultural heritage, maintaining a balance between inspiration and respect for traditions. https://rutube.ru/video/d12c1ee31bc6fa4ac662c6b4cdeabd94/; New Generation of Designers. The End of Big Brand Dominance?; 01:09:01; Hierarchies are collapsing, taboos are disappearing, and a logo no longer guarantees loyalty. Young designers no longer play by the old rules: they rely on meaning rather than scale, work directly with communities, consciously use technology, and abandon corporate hierarchies in favor of flexibility and freedom. Against the background of this "tectonic shift," the question is getting louder: is the end of the era of "big" brands really coming, or is it just a new chapter where the rules will be written by those who used to stand behind the scenes? https://rutube.ru/video/d74201572d992f0518aeb03a6adaa978/?r=wd; Art of Transformation. The Power of Costume in Creating an Image; 01:10:27; In the 20th century, Lyubov Popova created transformer costumes for Meyerhold's performances, which changed shape right on stage. Modern filmmakers continue to experiment: for the film "Black Panther," designer Ruth Carter combined African traditions with futurism, in "Dune," Jacqueline West used 3D printing to create fantastic Fremen costumes, and for the film "The Master and Margarita" (2024), some costumes were sewn from 19th-century materials bought at flea markets. — to achieve authentic "weariness". https://rutube.ru/video/dc2d7233fa7575e496ade0dc6217b920/; New Wave Marketing. How to Build Long-Term Relationships with Customers; 01:03:16; Today, the world of marketing is not just about sales. It's about interaction, emotion, and creating a space where the client feels like they're part of something bigger than a transaction. The "new" buyer wants to see the face behind the label, understand the founder's philosophy, and share his values and lifestyle. Therefore, relationships become the main driver of success for brands that want to survive any economic cycle and remain relevant and in demand for their audience. During the session, experts will discuss why some companies create loyal fans around themselves, while others lose customers after the first purchase. How can we go beyond banal promotions and transform marketing into a tool for long-term customer relations? https://rutube.ru/video/616dddb82f0a6d8089353e6d4f05d057/; Going Global with Local. Strategies for Buyers and Brands; 01:11:36; The fashion world is experiencing a tectonic shift: today, local brands are becoming the main suppliers of authenticity and innovation for international retail. But how can buyers find these pearls among the sea of offers and competently integrate them into global networks? https://rutube.ru/video/735269265ef458d6c7fafc4b1580ee9a; Fashion with an Accent. How Russian Symbols Inspire Designers; 01:04:23; What do kokoshnik, khokhloma patterns, and Paris Fashion Week shows have in common? The national symbols of Russia live not only in museums and textbooks — they inspire designers, become part of street fashion and even turn into global trends. The famous Slavic core connects the past and the future, giving designers inspiration for a modern interpretation of well-known attributes: earflaps, a cocoanut, and even earrings with coats of arms. We will find out how brands use traditional Russian ornaments in their collections, one of the examples is the Putin Tim clothing collection. The purpose of the session is to show participants how to emphasize their individuality and pride in national culture through clothing and accessories. https://rutube.ru/video/fb429e24ee440d1437145c2c4a5762b1/; Personnel Shortage. Creating a Qualified Base for the Fashion Industry; 01:04:23; The fashion industry is not only about the images on the catwalks, but also about the people who stand behind them: designers, seamstresses, designers, cutters, technologists. With the expansion of production capacities, the development of new technologies, and changes in consumer preferences, it became obvious that there was a catastrophic shortage of highly qualified professionals. The traditional training system can no longer keep up with the rapid transformation of the market, posing a threat to the development of the entire industry. How can we create a specialist training system that meets current requirements and is ready for the challenges of the future? https://rutube.ru/video/9948662ae5b74c71ed5229ca2302571b/; Regional Session. Africa; 01:04:12; The African fashion industry is going through a period of rapid growth and transformation, becoming an important player in the global market. With a population of over 1.5 billion people, the continent is a huge market with a growing middle class and an increased interest in local brands. More than 1,000 ethnic groups contribute to the formation of a unique cultural code, which is reflected in the design of clothing. [29.08.2025] https://rutube.ru/video/075a8898d710b2cd00733a26c211592e; Creative Originality vs. AI. What Is Important for the Consumer?; 00:41:27; In the era of digital transformation, the fashion industry stands at the crossroads of technology and traditional creativity. AI is already transforming design processes today, from trend forecasting to collection generation, calling into question the uniqueness of the author's idea. However, the mass adoption of algorithms creates new challenges: the devaluation of manual labor, the ethical dilemmas of borrowing styles, and the risk of unifying aesthetics. The paradox of the modern consumer lies in the simultaneous desire for personalized products and technological solutions. The panelists will analyze how to maintain a balance between the effectiveness of neural networks and the emotional value of man-made design, which competencies will become critical for designers of the future, and whether AI can become a full-fledged collaborator, rather than just a tool. Special attention will be paid to cases where technological solutions enhance rather than replace human creativity. https://rutube.ru/video/76fdbddfac7275066af67f919f7e2edf/; Warm Winters Mean Cold Sales. How Climate Is Breaking the Fashion Industry; 01:00:33; January 2025 was the warmest in 245 years for Moscow, with a 7.5 degree deviation from the norm. Global warming is becoming an increasingly significant factor affecting the fashion industry. Unusual weather conditions and sudden temperature changes pose serious challenges for brands and retailers. What to do when winter decides to take a break and instead of snowstorms, there are sunny days outside, and customers refuse to buy winter clothes? How to adapt production and marketing to survive in an era of climate instability? Is fashion retail ready for the fact that traditional "seasons" no longer work? https://rutube.ru/video/e5607177316c961afa8e242703a4e285/; From Offline to Online and Back. What Sales Formats Are Leading Today; 01:02:03; The digital transformation of the retail industry has accelerated in recent years, but instead of a complete transition to online, the fashion market is showing a new trend — hybrid sales models where physical and digital experiences complement each other. During the discussion, experts will discuss which formats of customer interaction work best in 2025, how brands are rethinking the role of offline stores, and which technologies are helping to blur the boundaries between sales channels. https://rutube.ru/video/9d82b8fb7f87ed7f110cf7486c70c6a6; Market Privileges. How to Attract Investors to the Fashion Industry; 01:00:35; The fashion industry is not only a world of creativity and creativity, but also a powerful economic sector that provides significant opportunities for investors. However, despite its enormous potential, attracting capital to this sector remains one of the most difficult tasks for many brands and startups. Investors are often afraid of high market volatility, seasonal demand, and the subjectivity of fashion trends. How can we overcome these stereotypes and show the real investment attractiveness of the fashion business? https://rutube.ru/video/e72d64682b637163a0f5d69157382f23/; Power of Positioning. Brand Evolution — From Logo to Culture; 00:58:28; In an era of an oversaturated market and digital noise, the success of a brand is determined not only by the recognizability of the logo, but also by the depth of its cultural influence. How is the positioning strategy transformed from visual symbols to the formation of values, communities, and even new behavioral codes? https://rutube.ru/video/172da4c0cb77eb0ee8e59dea739ccd7a; Future of Collaboration. Why Corporations Are Looking for Independent Creators; 00:55:59; In an era when consumers crave authenticity, major fashion houses are realizing that their corporate gloss no longer causes the same awe. According to Lyst, 68% of Generation Z representatives consider collaborations with independent designers more valuable than mainstream collections. This has led to a paradoxical trend: luxury brands are deliberately looking for "unpolished" talents, like the mysterious graphic designer whose print suddenly appeared on Dior bags. Behind this is a strategy of "controlled enthusiasm": corporations gain access to new subcultures and digital communities while retaining the right to interpret their aesthetics. The result? 300% increase in social media engagement and instant sales. In the coming years, this trend will develop into a permanent "crowdsourcing" system: brands will work not with individual creators, but with entire digital communities, where each user can become a co-author of the next hit product. https://rutube.ru/video/fbadfea39d7115a584f0287e898e5edc; Land Code. Craft, Heritage, and Local Practices; 01:00:20; The BRICS+ countries have a rich heritage of textile and craft traditions, from African boholan to Indian hand weaving, from Brazilian lace to Russian embroidery. A special place in the Russian cultural code is occupied by traditional folk crafts such as gzhel and Khokhloma, which not only preserve unique artistic techniques, but also influence modern design. Their integration into modern fashion creates new opportunities for the sustainable development of territories, the preservation of the cultural code and the formation of an alternative fashion economy. In the era of globalization of the fashion industry, local traditions and craft practices are becoming a unique competitive advantage. During the discussion, the speakers will discuss how cultural heritage, traditional crafts and local production practices can be integrated into modern fashion, creating sustainable and ethical business models, as well as share experiences in preserving and rethinking traditional techniques, discuss the challenges faced by craftsmen and designers working with heritage, and present successful cases of collaborations. between craft communities and modern brands. https://rutube.ru/video/9439b46a52fa4d884007d5ec87d090b2/; Closed-Loop Fashion. How to Sew, Wear, and Regenerate; 01:01:18; In fast fashion, the consumer's desire to keep up with a new collection leads to frequent purchases of new items and the throwing away of old ones, which significantly increases the amount of waste. According to Harmony, about 50 million tons of clothes end up in landfills every year, and only 15% of them are recycled or end up secondhand. The world can no longer afford fashion that turns into trash. The circular production model, recycling and upcycling technologies, the use of environmentally friendly materials, and proper care of things are no longer a trend, but a necessity. According to a study by McKinsey & Company, by 2030, the fashion industry will be able to reduce its carbon footprint by 45%. Obviously, to achieve such an indicator, the efforts of all market players will be needed — both fashion companies that produce products and buyers who consume them. What steps should be taken to make sustainability not an exception, but the daily norm at all levels — from production to consumption? https://rutube.ru/video/dfd027e8cc067ba0e0f5df9aeb07cdbd; Interactive Showcase. How Niche Brands Can Take Center Stage on Russian and International Marketplaces; 01:01:30; Russian marketplaces are growing, but niche brands are having a hard time breaking through: hundreds of thousands of sellers compete on Wildberries and Ozon. However, research shows that 70% of buyers are open to new brands if their product stands out. The key to success is not only a high—quality product, but also the ability to deliver it. Now is the best time for niche players — customers are tired of the faceless mass market and are looking for informed purchases. But to take center stage in the marketplace showcase, you need to play by the rules of digital merchandising: interactive instead of flat photos, engaging instead of dry features, brand history instead of boilerplate descriptions. Then even a small shoe manufacturer from Yekaterinburg will be able to bypass large retailers — not with a budget, but with the ability to present the product. https://rutube.ru/video/0bcb2375412378bfc51544f297ea256a/?r=wd; From Gloss to Mass Market. How Styling Helps Sell; 00:44:16; Modern top stylists have become full-fledged "visual storytellers" — they create not just images, but narratives that enhance the client's personal brand. The modern "styling economy," as noted by Harvard Business Review (2024), turns visual images into a powerful monetization tool. Stylists' collaborations with the mass market can increase brand awareness by 300%, and careful detailing of influencers' images can increase conversions in their online stores by 18-22%. The key trend is the "democratization of exclusivity", where stylists teach the audience to combine luxury elements with affordable brands, creating a premium effect without an inflated price tag. This approach is especially effective in social media.: 73% of impulse purchases are made under the influence of an emotional response to visual content. Thus, professional styling becomes not just an art, but a strategic tool for growing sales and strengthening the brand. https://rutube.ru/video/1cb070744e5eaca6728cce74d0bc78a8/; Anchor Tenants. Russian Retail Networks and BRICS Market Leaders; 00:57:34; The new geography of fashion retail is being formed at the intersection of local markets and international strategies. Russian brands occupy vacant niches and become new anchor players. Retailers are moving to new levels, launching joint projects and exploring cross-border formats. How are fashion chains developing in the new economic reality? https://rutube.ru/video/e72d64682b637163a0f5d69157382f23; Power of Local. How Regional Brands Stimulate Consumer Demand for Local Products; 00:58:28; https://rutube.ru/video/88d4a7bae86a0191d6491943b0875347/; National Style in Jewelry Art. From Origins to Modern Interpretations; 00:58:28; Today, Russia's jewelry industry is undergoing a period of redefinition: from preserving craft techniques to bold modern interpretations. This public talk will serve as a platform for diverse perspectives on the past and future of the national style—from historical heritage and symbolism to new creative solutions in demand worldwide. Together with leading industry experts, we will discuss how the national code in jewelry was formed, which traditions remain relevant today, and how Russian brands are integrating into the global context. https://rutube.ru/video/8ed5db3d6c553c09ee2e6e728940809e; Regional Session. South Africa; 00:58:11; South Africa has one of the most distinctive and dynamic fashion markets on the African continent, characterised by a unique blend of cultural heritage, contemporary trends and a growing interest in sustainable and inclusive design. The South African market offers significant opportunities for international brands targeting a thoughtful consumer who values ​​authenticity, quality and the story behind the product. At the same time, local designers and producers, inspired by the country’s rich heritage and craft traditions, are actively entering the global arena, offering unique products and seeking ways to collaborate. This session will explore key aspects of mutual integration: understanding consumer behaviour, logistical and regulatory considerations for entering the market, finding the right partners, and the potential for sourcing and collaborating with local talent. What are the key cultural codes and consumer habits of the South African market that an international brand needs to understand in order to build a successful entry strategy and gain the trust of the local audience? What are the main practical barriers (logistics, customs regulations, finding reliable partners) that foreign companies face when entering the South African market and vice versa - local brands when exporting, and how can they be overcome? https://rutube.ru/video/25fa4849c7137a49ef19f29bcbbf3cfc/; Protectionism or Free Trade. Should National Clothing Markets Be Protected; 00:45:00; In recent years, countries in the Global South have been actively using protectionist measures to protect the textile and clothing industries, which provide significant employment (for example, the sector employs more than 45 million people in India and about 4 million in Bangladesh). China, despite its status as a "global factory," also supports the domestic market through subsidies and tax breaks, while African countries impose high import duties on clothing to stimulate local production. However, this often leads to higher prices, which highlights the difficulty of balancing market protection and consumer interests. In recent years, protectionist measures in the industry and the West. For example, the United States maintains high duties on Chinese textiles, while the EU subsidizes local production through initiatives such as the return of production from Asia. https://rutube.ru/video/284fc9b515ec615a1a2ca44ce149e26f; Cultural Diplomacy. How Fashion Is Changing the Global Agenda; 01:16:33; In the era of global transformations, fashion not only reflects cultural changes, but also becomes an important tool of cultural diplomacy. Universal canons are being replaced by a new polycentricity: creative projects and fashion collections convey not only the personal visions of their authors, but also the identities and values ​​of entire communities and regions. Fashion weeks are turning into platforms for strategic dialogue and diplomacy, and their participants are becoming ambassadors of culture and conductors of meanings and images of the future. In the BRICS+ countries, creative industries, and fashion in particular, are playing an increasingly important role in economic development and demonstrating global changes. [30.08.2025] https://rutube.ru/video/989ecf84b4f8bfea1dbcdebec9575eab/; Expert session for designers from the international exhibition WHITE Milano (Italy); 01:25:36; https://rutube.ru/video/25fa4849c7137a49ef19f29bcbbf3cfc; Protectionism or Free Trade. National Clothing Markets — Protect or Not Protect; 00:45:00; In recent years, countries in the Global South have been actively using protectionist measures to protect the textile and clothing industries, which provide significant employment (for example, the sector employs more than 45 million people in India and about 4 million in Bangladesh). China, despite its status as a "global factory," also supports the domestic market through subsidies and tax breaks, while African countries impose high import duties on clothing to stimulate local production. However, this often leads to higher prices, which highlights the difficulty of balancing market protection and consumer interests. In recent years, protectionist measures in the industry and the West. For example, the United States maintains high duties on Chinese textiles, while the EU subsidizes local production through initiatives such as the return of production from Asia. https://rutube.ru/video/f43fc0fdc0ba99d6b47dd505be6389fa/; Regional Session. Asia; 01:02:26; The Asian region is a center of fashion power, where the richest cultural and craft heritage, advanced production technologies and rapidly growing consumer markets come together. India, Indonesia and Malaysia demonstrate unique practices and cases: the development of large-scale textile clusters and sustainable technologies, the emergence of new creative brands, a new look at luxury, and a rethinking of local identity in a global context. How do traditions and innovations merge to create a unique code of Asian fashion? https://rutube.ru/video/08c102593854666ffa3db01350075f17; Anti-Trends in Education. What to Unlearn in Fashion; 01:05:51; Modern fashion education is undergoing a digital transformation: according to McKinsey, 75% of fashion companies will require employees to work with 3D design and artificial intelligence by 2025. Key trends include the transition to hybrid programs where traditional design is combined with courses on AI trendsetting (algorithms are already 30% more accurate than humans at predicting color trends, according to WGSN), digital fabric modeling in CLO3D and the creation of NFT collections. Universities like the London College of Fashion and Parsons are introducing VR labs for virtual merchandising, and Coursera is recording a 200% increase in requests for courses in sustainable fashion, responding to a demand from the industry, where 67% of brands plan to switch to eco-materials by 2027 (Global Fashion Agenda). At the same time, highly specialized programs are becoming obsolete: employers are now looking for graduates with a cross-disciplinary background who can simultaneously develop a physical collection, its digital counterpart for the metaverse, and analyze big data from marketplaces. There is a special demand for micro-degrees in "fashionable" neuroeconomics — neural networks already generate 15% of the designs of mass-market brands (BoF), which requires designers to manage AI assistants. Paradoxically, automation does not reduce, but transforms professions.: IBM predicts that by 2030, 40% of new roles in fashion will be related to managing human-machine creative processes. https://rutube.ru/video/34bfaee2e9dea2bcdf53682c65256827/; Textiles 2.0. How Science Is Redefining Future Fashion: Materials and Technologies; 00:52:43; Fashion and science are increasingly going hand in hand. Modern materials and fabrics are not just a matter of design, but the result of scientific research and engineering developments. Biological fabrics, nanomaterials, and 3D printing are changing the very nature of clothing. In the face of climate challenges and limited resources, the industry is experimenting with materials and technologies. According to Eco Fibers Market Research, the market for eco-friendly fibers reached $52.8 billion in 2022 and is projected to double by 2032. The BRICS+ countries are becoming new centers of fashionable science, where prospects for international cooperation are opening up. https://rutube.ru/video/2710d840184ed5332adf17b522dd3c8b; Her Rules. Women Are the Creators of the Fashion Industry; 01:09:48; Fashion is not just a style, it's a language. And women have long learned to speak it loudly, confidently and with a flourish. Today they are no longer just muses or models who act as an object of inspiration for designers, they themselves become architects of the industry, changing its rules and setting new standards. They create brands, educate a new generation of designers, create trends and prove that fashion is a serious business. The session will bring together leading women entrepreneurs, designers and fashion industry experts to discuss how they are changing the Russian fashion market and what unique approaches they bring to it. As a woman's vision, intuition and perseverance create new rules of the fashion game — without regard for boundaries and limitations. https://rutube.ru/video/2a22305ca6d1fadae61c09d1087689e6; Fashion Digitalization. How Technology Is Shaping the Future; 00:54:50; The digital transformation of the fashion industry is developing rapidly: about a third of the premium segment's revenue will soon come from virtual products and digital collections. Artificial intelligence is already actively used to predict trends and optimize the assortment, reducing the development cycles of new collections by several times. More than half of buyers say that augmented reality technologies significantly influence their purchase decision. At the same time, there is a growing demand for 3D fashion design and digital tools for creating collections, while blockchain technologies help combat counterfeiting and ensure transparency of supply. However, the industry is facing a personnel challenge — an acute shortage of specialists capable of combining creative skills with modern digital tools is forcing a rethink of approaches to fashion education. The future of the industry lies in the harmonious fusion of traditional design with technologies of virtual reality, artificial intelligence and Web3. https://rutube.ru/video/29d0e043de32015e9e27011e9d50e127/; Fashion Week. Investing in Global Success; 00:57:38; Fashion Week is not just a showcase of the creative scene, but also a strategic platform for cultural dialogue, demonstration of change and economic growth. Fashion Week is an investment in global success: international image, creative exports, development of local brands and the industry as a whole. https://rutube.ru/video/ba850c43f4f89f95286c54ca9852339a; Cultural Code and Appropriation. Finding the Fine Line; 01:01:51; Cultural borrowing remains a hot and controversial topic in the fashion industry. In 2024, Prada faced criticism for using Indian sandals in its collection without mentioning their cultural significance. Similar cases have previously occurred at Dior, Isabel Marant, Louis Vuitton — and the question is increasingly being raised: where is the boundary between inspiration and appropriation? With the growing interest in identity and decolonial thinking, the cultural context becomes an integral part of fashionable utterance. Is it possible to avoid appropriation in a global industry where the intersection of cultures is part of its very nature? https://rutube.ru/video/2a95ce8063b8ba91d178fef21135079b; Professions of the Future in the Fashion Industry; 01:12:27; The fashion industry is on the verge of a radical transformation of the HR system. Under the influence of digitalization, sustainable development and new business models, traditional professions are either disappearing or radically changing their content. https://rutube.ru/video/0f0d911d997cd8e175457be34ac62d00/; Trend Radar. Looking into the Future; 01:12:27; Fashion is much more than Pantone's color, it is a complex system responding to global social and cultural changes. Historically, fashion has followed the "trickle-down" model described by sociologist Georg Simmel: new styles originated in the upper strata of society, and then gradually penetrated the masses. Clothing served as a social marker, allowing ordinary people to join the elite through imitation. However, as soon as the trend became publicly available, the aristocracy abandoned it, launching a new cycle. Today, the way fashion is shaped is influenced by a huge number of factors: the exits of street stylists, celebrities and ordinary people, music, movies, TV series and the situation in the world as a whole. In the online age, it is becoming increasingly difficult to trace where fashion originates and who has the ability to anticipate future fashion trends.